Back to Briefings Build-a-Bot - Project Briefing

Build-a-Bot - Project Briefing

Program Type: Signature Workshop / Train-the-Trainer Program Website: bot101.app Workshop Kit: bot101.app/workshop-kit Facilitator Training (self-paced): workshop.bot101.app (slide videos with voiceover, interactive elements - for facilitator refresh) Owner: Reuben Thiessen Status: Active - Scaling through Facilitator Network


1. Project Overview

What It Is

Build-a-Bot is a hands-on professional development workshop where educators learn to design and build their own AI chatbots to support teaching and learning. The workshop guides participants through the full lifecycle of chatbot creation - from identifying a specific educational need to designing, building, and testing a working chatbot prototype.

The workshop uses a structured “Deconstruct → Design → Experiment” R&D framework:

  1. Deconstruct - Reverse-engineer an existing chatbot to understand how system prompts, personas, and workflows shape AI behavior. “Take it apart so you can put it back together the way you want.”
  2. Design - Identify a problem you want to address, define the chatbot’s role, persona, and constraints using block-based visual tools on bot101.app
  3. Experiment - Run rapid R&D cycles using “Experiment Cards” - make a hypothesis, test a prompt change, log results, decide to “commit or revert”

Throughout, participants use an R&D Lab Book to document their thinking and iterations, developing both a working chatbot AND a replicable process for future AI experimentation.

The Problem It Solves

Many educators are curious about AI chatbots but lack:

  • Technical confidence - Unsure how to create a chatbot without coding
  • Pedagogical framing - Struggle to connect AI capabilities to specific learning goals
  • Safe experimentation space - Worried about AI hallucinations or inappropriate outputs
  • Ownership - Using commercial tools (ChatGPT, etc.) without understanding how to customize

Build-a-Bot provides a scaffolded, educator-friendly environment where teachers can:

  • Experience building AI from the “inside out” rather than as end users
  • Create tools tailored to their specific classroom needs
  • Develop critical AI literacy through hands-on making
  • Take ownership of educational AI rather than being passive consumers

Who It Serves

Primary audiences include:

  • K-12 educators - Teachers wanting to integrate AI into instruction
  • Teacher educators - Faculty training the next generation of teachers
  • School/district leaders - Administrators understanding AI capacity-building
  • International educators - Teachers in diverse contexts (Palestine, Germany, Australia)
  • Higher education faculty - Professors exploring AI-enhanced learning
  • Policy stakeholders - Congressional staffers, foundations, education organizations

Key insight from strategic discussions (July 2025):

Isabelle Hau noted Build-a-Bot could support Victor Lee’s AI Literacy research agenda, positioning it as both professional development AND research methodology.


2. Origins & Early Development (2024)

The Beginning

Build-a-Bot evolved from earlier chatbot design work and professional development experiments at Stanford Accelerator for Learning. The project took shape in early 2024:

Early 2024: Initial concept development

  • Reuben developed the chatbot design workshop format
  • Collaboration with Cathy Chase on “Design-a-Chatbot” curriculum
  • Built the bot101.app platform as a simplified chatbot builder

Aug-Sep 2024: Early workshop deliveries

  • “Design-a-Chatbot Workshop” design sessions with Cathy Chase and Josh Weiss
  • NHSA (National Head Start Association) session delivery
    • Tim Oppenheim feedback: “I, and especially my boss Yasmina, loved your session”
    • Led to request to replicate for internal staff retreat

Late 2024: Growing interest

  • bot101.xyz migrated off Heroku (technical debt cleared)
  • Workshop kit materials developed
  • International interest emerging

3. Key People

Internal Team

Person Role Involvement
Reuben Thiessen Emerging Technology Lead, SAL Creator, platform developer, lead facilitator, facilitator trainer
Josh Weiss Director, Accelerator Studio Strategic partner, co-designer, high-level partnership lead
Joe Sherman Digital Media Lead, Accelerator Studio Collaborator on documentation and media
Jessica Ann (Nguyen) Former SAL (left Oct 2025) Early Build-a-Bot deployments, Germany workshops
Cathy Chase Senior Research Scholar Curriculum design collaborator, “Design-a-Chatbot” workshop co-creator

Strategic Stakeholders

Person Organization Role in Build-a-Bot
Isabelle Hau SAL Executive Director Strategic direction, expansion pathway discussions
Victor Lee Faculty Lead, AI & Education Potential research partnership for AI Literacy

Trained/Training Facilitators

Person Organization Status
Cat Nostrand Clackamas ESD (Oregon) Active - Presenting at NCCE Feb 2026
April Nelms University of North Georgia Trained Aug 2025
Alayne Flores San Diego Community College District Trained - Delivered workshop Jun 2025
Sandra Bauer Teacher Trainer (Düsseldorf, Germany) Trained Mar 2025 - Adapting for German context
Andy Hock 4J Schools (Eugene, Oregon) Exploring - Planning CTE conference session

Key Partnerships Explored

Person Organization Context
Anoo Padte & Max Fritz Microsoft Met Dec 17, 2025 about Build-a-Bot/ABCs integration
ISTE International Society for Technology in Education Certification pathway discussions (2025)
Marily Oppezzo & Michele Patel Stanford Prevention Research Center Health Coach Bot adaptation
Kenji Ikemoto Stanford Academic Technology Self-paced Canvas assignment adaptation

4. Reuben’s Role & Contributions

Primary Responsibilities

  • Platform Development - Built and maintains bot101.app
  • Workshop Design - Created curriculum, facilitation guide, and materials
  • Facilitator Training - Trains external facilitators to run workshops independently
  • Partnership Cultivation - Lead contact for Build-a-Bot partnerships
  • Technical Support - Troubleshooting platform issues, user support

Specific Contributions

Technical/Platform:

  • Built bot101.app as accessible, no-code chatbot builder
  • Created bot sharing gallery feature
  • Developed “Remix Bot” functionality for learning from examples
  • Migrated platform from Heroku (bot101.xyz → bot101.app)
  • Ongoing security and feature development

Curriculum/Materials:

  • Chatbot Design Worksheet (printable)
  • Session 1: Design phase curriculum
  • Facilitator scripts with timing
  • Workshop kit at workshop.bot101.app
  • Google Drive resource folder

Workshop Delivery:

  • SXSWedu (March 2025) - Public audience
  • Stanford AI+Education Showcase (2025)
  • Walton Foundation stakeholders
  • Board of Advisors
  • House Education Committee Staffers (Q4 2025) - Notable policy reach
  • Multiple educator PD sessions

Facilitator Training:

  • Developed facilitator training program
  • Trained 4+ external facilitators
  • Providing ongoing support (e.g., Cat Nostrand NCCE prep)
Project URL Description
ABCs of How We Learn bot101.app/abcs Learning science chatbots based on Dan Schwartz’s book
Health Coach Bot coach.bot101.app Adaptation for health behavior change (with Marily Oppezzo & Michele Patel)

5. Timeline

2024

Date Milestone
Feb 2024 Build-a-Bot concept development begins
Aug 2024 “Design-a-Chatbot Workshop” curriculum collaboration with Cathy Chase
Sep 2024 NHSA workshop delivery - first external request to replicate
Late 2024 Platform migration, workshop kit development

2025

Date Milestone
Feb 2025 Sandra Bauer (Germany) reaches out - international interest
Feb-Mar 2025 Lista Lincoln and Maureen partnership explorations
Mar 2025 SXSWedu delivery - Major public showcase
Mar 2025 Sandra Bauer workshop adaptation (Germany)
Apr-Jun 2025 Multiple workshop deliveries, AI+Education Showcase
May-Jun 2025 ISTE Build-a-Bot Certification discussions
Jun 2025 Cat Nostrand initial exploration for NCCE
Jun 2025 Alayne Flores workshop feedback - successful pilot
Jun 2025 Shannon workshop follow-up about knowledge bases
Jun 2025 Reuben writes to Isabelle Hau about strategic direction
Jul 2025 Isabelle convenes meeting with Victor Lee - strategic planning
Jul 2025 Kenji Ikemoto Canvas self-paced adaptation discussions
Jul 2025 Reuben prepares Build-a-Bot Expansion Pathways document
Aug 2025 Facilitator Training Program launches - April Nelms, Cat Nostrand
Sep 2025 Josh introduces Reem (Palestine) to Build-a-Bot
Oct 2025 Jess departs SAL - some Build-a-Bot responsibilities shift
Nov 2025 Dan Schwartz reviews ABCs bots - positive feedback
Q4 2025 House Education Committee Staffers workshop delivery
Dec 2025 Anoo Padte & Max Fritz (Microsoft) meeting about Build-a-Bot/ABCs
Dec 2025 Andy Hock (Oregon) re-engages - planning conference session

2026

Date Milestone
Jan 2026 Health Coach Bot prototype shared with Marily Oppezzo & Michele Patel
Jan 2026 Cat Nostrand bot101.app issues - security adjustment needed
Feb 2026 NCCE Conference (Seattle) - Cat Nostrand presenting
Q1 2026 Build-a-Bot scaling as key GPS goal priority

6. Current Status

Overall Status: Active - Facilitator Network Scaling

Build-a-Bot has moved from direct delivery to a train-the-trainer model, with multiple facilitators now capable of running workshops independently.

Scaling Approaches (from GPS Goals)

Three scaling methods targeted by August 2026:

  1. Self-service - Workshop kit at bot101.app/workshop-kit
  2. Trained facilitators - External facilitators running workshops (supported by workshop.bot101.app for refresh)
  3. Online/async - Canvas integration (Kenji collaboration), and potentially workshop.bot101.app as public self-paced option

Active Work

Track Status Next Steps
Facilitator Support Ongoing Support Cat Nostrand for NCCE; check in with Andy Hock
Health Coach Bot On Hold Ball in Marily/Michele’s court re: research questions
ABCs of How We Learn Needs Follow-up Follow up with Microsoft (Anoo Padte & Max Fritz)
Canvas Integration Paused Kenji collaboration - self-paced module
ISTE Certification Exploring Potential integration with ISTE AI Certification pathway

Platform Status (bot101.app)

  • ✅ Core functionality working
  • ✅ Bot gallery and sharing - 1000+ bots (up from 378 in July 2025)
  • ✅ “Remix Bot” feature
  • Experiment Cards integrated into interface (Jan 2026) - good re-engagement hook
  • System prompt history - track iterations over time
  • Download system prompt as markdown - easy export for documentation
  • ⚠️ Recent security tightening caused issues (fixed Jan 2026)
  • 🔄 Ongoing maintenance and feature development

7. Artifacts

Web Properties

Asset URL Description
Main Platform bot101.app Chatbot builder tool
Workshop Kit bot101.app/workshop-kit Facilitator resources and materials
Facilitator Training workshop.bot101.app Self-paced online version with slide videos + voiceover (for facilitator refresh, not public)
ABCs Learning Bots bot101.app/abcs Learning science chatbots
Health Coach Bot coach.bot101.app Healthcare adaptation prototype

Key Documents

Document Location
One-Pager (July 2025) projects/build-a-bot/Build-a-Bot One-Pager [07-12-25].md
Workshop Presentation Template projects/build-a-bot/[Template] Build-a-Bot Workshop Presentation (1).txt
Experiment Cards (Print) projects/build-a-bot/Build-a-Bot Experiment Cards [Print Double-Sided].txt
Facilitator CRM projects/build-a-bot/facilitator-crm.md
Workshop Kit (Google Drive) bit.ly/build-a-bot-workshop-kit
Digital R&D Lab Book bit.ly/digital-lab-book
Build-a-Bot Expansion Pathways Google Doc - Jul 2025
Project Tracker projects/partnerships-projects.md - “Build-a-Bot Projects” section

Interest Form Data (CSVs)

File Contents
Build-a-Bot Workshop Pilot Project - Interest Form Main interest form (~40 responses)
Alpha Participants - Sheet1 Outreach tracking for alpha participants
Facilitator Kick-off RSVP Mar 2025 kick-off session attendance
DirectEd Post-Workshop Interest Educator-focused interest form
Industry Post-Workshop Interest Industry/nonprofit interest form
Build-a-Bot Facilitator Workshops Conducted Confirmed workshop deliveries

People Profiles

  • people/cat-nostrand.md - Trained facilitator, NCCE presenter
  • people/jessica-nguyen.md - Former SAL, early BaB work
  • people/marily-oppezzo.md - Health Coach Bot collaborator
  • people/michele-patel.md - Health Coach Bot collaborator
  • people/christine-bywater.md - Crystal Springs PD connection

8. Tags

Based on the 20-tag system from the Accelerator Studio handbook:

Primary Tags

Tag Why It Applies
[MULTIPLIER] Core mission is training facilitators to run independently
[LEVEL-UP] Clear capability transformation - educators become AI builders
[TOOLBOX] Providing concrete tool (bot101.app) educators can use

Secondary Tags

Tag Context
[BRIDGE-BUILD] Connecting educators to AI capabilities, Microsoft partnership
[RIPPLE] International adoption (Germany, Palestine, Australia)
[THOUGHT-PARTNER] Strategic discussions with Isabelle, Victor
[ADVISE] Consulting on chatbot design with researchers/faculty
[SCALE-MOMENT] Watch for: ISTE certification adoption, Canvas integration

Tag Trajectory

Typical progression for Build-a-Bot engagements:

  1. [SPARK] - Initial interest/introduction
  2. [LEVEL-UP] - Participant completes workshop, builds first bot
  3. [TOOLBOX] - Ongoing use of bot101.app
  4. [MULTIPLIER] - Trained to facilitate for others
  5. [RIPPLE] - Organic spread to their networks

9. Impact & Outcomes

Quantitative Metrics (from One-Pager, July 2025)

Metric Value Notes
Workshop Deliveries 20+ In last 12 months
Bots Published to Gallery 378 Diverse: tutor bots, parenting help, teacher support, career
Trained Facilitators 30+ Across 4 train-the-trainer sessions
Workshop Alumni Interested 150+ From AI Show/SXSWedu who want to conduct
Countries with Facilitators 3+ USA, Germany, potentially Australia
Facilitator-led Workshops 5+ May/June 2025, 100+ people reached
Major Audiences Reached 6+ Educators, Walton, Board, SXSWedu, NHSA, Congress
Spin-off Projects 2 ABCs of How We Learn, Health Coach Bot

Key Conference Moments:

  • ASU/GSV AI Show - Most popular workshop at conference, 130+ people per session (standing room only), 2024 & 2025
  • SXSWedu 2025 - Conference’s most popular workshop, at capacity with 100 participants + 50 waiting in hallway

Qualitative Impact

From Workshop Participants (via feedback forms):

“This was/is one of the most influential workshops I have been to. My brain is absolutely buzzing with how I can use this to improve educators’ understanding of AI and how it works.”

“Loved both the way the workshop was run (deconstruct - design - experiment) and the intuitive build-a-bot tooling for prompt/agent creation!”

“Brilliant start to experience the power we have and the value of our unique experience & skills”

“Even in a short period of time, it was helpful to look ‘under the hood’ and was helpful in seeing how the design informed much more welcoming and deliberate iterations.”

“Well run, great use of storytelling; I feel empowered and energized; you’ve helped me tactically be able to put firm to some of the thoughts I’ve had through the conference. Thank you.”

From Tim Oppenheim (NHSA, Sep 2024):

“I, and especially my boss Yasmina, loved your session.”

From Dan Schwartz (Nov 2025, on ABCs bots):

“This is amazing! It did really well at handling all my questions, and I tried all sorts of prompts from asking it to make an example lesson to what are the risks. It got most of the answers right and where it was wrong, they weren’t fatal errors.”

From Andy Hock (Dec 2025):

“I still can’t stop thinking about the build a bot workshop at SXSW EDU and how cool the tool that you made is.”

Strategic Recognition

July 2025 - Isabelle Hau convened strategic meeting:

  • Recognized “exciting momentum, with a strong pipeline of requests”
  • Discussed connecting Build-a-Bot to Victor Lee’s AI Literacy research
  • Explored strategic management of the demand

House Education Committee Staffers delivery:

  • Reached policy stakeholders at federal level
  • Positions Build-a-Bot as serious capacity-building tool

10. Strategic Positioning

Within SAL’s Mission

Build-a-Bot embodies key Accelerator Studio values:

  • Capacity building > doing it for them - Educators build their own tools
  • Serious Play - Hands-on making as professional development
  • Multiplier effect - Train facilitators, don’t just deliver workshops

Connection to GPS Goals

Goal 3: Build Scalable Educator Capacity Programs

“By August 2026, I will have… transforming created programs (such as Build-a-Bot and other workshops) into repeatable, scalable systems, establishing at least 3 different scaling methods (self-service, trained facilitators, and online).”

Build-a-Bot is the primary example of this scaling work:

  • ✅ Self-service: workshop.bot101.app
  • ✅ Trained facilitators: Active network
  • 🔄 Online: Canvas integration in progress

Relationship to AI Flash Lab

Build-a-Bot and AI Flash Lab are complementary offerings that form a natural progression:

Build-a-Bot (Intro) AI Flash Lab (Advanced)
Chatbot-focused Broad AI solution space
“Build a bot” - single tool focus “Build a solution with AI” - AI as partner
Technical skill-building Design thinking + AI integration
Individual mastery Team-based collaboration
1-3 hours 2-3 hours
“How do I build this?” “What problem should we solve, and how might AI help?”

Natural sequence: Build-a-Bot → AI Flash Lab → Independent building

Build-a-Bot provides a focused, concrete entry point - participants leave knowing how to make a chatbot. AI Flash Lab is broader: exploring how AI can be a partner in solving problems, where AI might be the core technology OR just one piece of a larger solution.


11. Open Questions & Risks

Questions to Resolve

  1. Research partnership - Will Victor Lee’s AI Literacy research formally incorporate Build-a-Bot?
  2. ISTE integration - What’s the status of certification pathway discussions?
  3. Canvas module - Is Kenji’s self-paced adaptation still in progress?
  4. Microsoft follow-up - What came out of the Dec 2025 meeting with Anoo Padte & Max Fritz?
  5. Health Coach Bot - What research questions are Marily and Michele exploring?

Risks to Monitor

Risk Mitigation
Platform maintenance burden Document common issues; consider simplification
Facilitator quality control Check-ins with trained facilitators; gather feedback
OpenAI API changes Monitor for breaking changes; have fallback plan
Capacity for support requests Prioritize train-the-trainer over direct delivery
Feature creep Keep platform simple; resist adding complexity

Technical Debt

  • Recent security tightening broke some functionality (Jan 2026)
  • Consider documentation of common troubleshooting steps
  • Workshop kit may need updates as platform evolves

12. Next Steps for Q1 2026

Immediate Actions

  1. Support Cat Nostrand for NCCE presentation (Feb 27, 2026)
  2. Follow up with Microsoft (Anoo Padte & Max Fritz) on ABCs
  3. Check in with Andy Hock on his conference session plans
  4. Document platform troubleshooting for facilitators

Strategic Follow-ups

  1. Reconnect with Kenji Ikemoto on Canvas module status
  2. Clarify Health Coach Bot research direction with Marily/Michele
  3. Discuss ISTE certification pathway with Josh

Ongoing

  • Monitor facilitator network - are they running workshops?
  • Collect impact stories from facilitator-led workshops
  • Platform maintenance and user support

Briefing prepared: January 29, 2026 Last updated: January 29, 2026

Source: projects/briefings/build-a-bot.md